Contact us today: 978-468-1528 or email Principal Susan Shelby

Take Charge of Your PR

“I am happy to say that MPA was Rhino PR’s first client. Working on the board of SMPS with Susan Shelby, I was very familiar with her knowledge of our industry, her knack for the details, and her uncanny ability to work a crowd. When Susan began Rhino PR, we jumped at the opportunity to work with her. Five year later, her one-woman show has turned into a team of PR experts who continue to help MPA on a daily basis. They maintain countless opportunities of which we would easily lose track, motivate our employees to write articles, provide input on our marketing and business development strategies, and jump quickly at every request. Rhino PR is a friendly, outgoing bunch that helps to keep us in the spotlight; we’d be lost without them.”

Barbara Hicks
Graphic Designer
Margulies Perruzzi Architects

Case Studies

Margulies Perruzzi Architects

Case Study: Margulies Perruzzi Architects

As Rhino PR’s first and oldest client, Margulies Perruzzi Architects (MPA), formerly Margulies & Associates, one of Boston’s most innovative architectural and interior design firms, has evolved its public relations focus and efforts over the last five years. The firm has always been PR-savvy, understanding the value of public relations over traditional advertising and pursuing its marketing efforts with a cutting-edge vigor. Equally, from its early days, Rhino Public Relations has always created a PR program customized for each client, with the approach that public relations be fluid and adaptable to the market and a company’s needs. The match in approach and process is what has sustained the MPA and Rhino PR relationship for five years.

MPA originally engaged Rhino PR with the goal of expanding its PR spotlight to include all the principals in the firm, not just its founding principal Marc Margulies. Founded in 1988 as Margulies & Associates, the firm had grown into a large team of highly talented and experienced professionals. As such, Rhino PR focused its efforts on targeted coverage and press releases announcing new and completed projects. During the second year of working together, the PR program shifted towards winning industry awards and accolades. Working with MPA’s experienced marketing staff, Rhino PR submitted and won many awards for MPA. In 2008, MPA marked its 20th anniversary with a new name, new partner and new office space, and Rhino PR calibrated its PR program with MPA’s rebranding efforts as one of the firm’s principals, Daniel P. Perruzzi, Jr. AIA, became a partner and the firm name changed to Margulies Perruzzi Architects.

The Boston Business Journal ranks Margulies Perruzzi Architects each year as one of the largest architectural firms, and the firm’s diverse expertise now spans the corporate, professional services, real estate development, healthcare, and research and development fields. Ever adapting, in 2009 Rhino PR’s public relations efforts for MPA have focused on the firm’s embrace of sustainable design, its expanded focus on design for healthcare, and its commitment to an interactive design process using technology.

About Margulies Perruzzi Architects

Now in its 21st year of operation, Margulies Perruzzi Architects is a Boston design firm providing architecture and interior design services to the corporate, professional services, healthcare, research and development, and real estate communities. Consistently ranked as one of Boston’s top architectural and interior design firms, the firm’s clients include Manulife/John Hancock, Nuvera Fuel Cells, Covidien, Partners Healthcare, Massachusetts General Hospital, Hobbs Brook Management and Forrester Research. For more information, please visit www.mp-architects.com.

Take Charge of Your PR

Rhino Public Relations
2 Bittersweet Lane, South Hamilton, MA 01982 – 978-468-1528 – susan@rhinopr.com