Case Studies

Case Study: Hobbs Brook Management

At the suggestion of Marc Margulies, Rhino PR’s earliest client, Hobbs Brook Management LLC, a pioneer in the development of office space in the Boston suburbs, brought the public relations firm on-board to maximize its exposure as a stable and proactive property management and development firm. Since 2007, Rhino PR has worked with Hobbs Brook to broaden its reach among current tenants, potential new tenants, and building professionals.

Hobbs Brook Management is currently building 175/185 Wyman Street, a 335,000 square-foot, two-building office complex that is anticipated to achieve LEED Gold certification. An ongoing initiative is to introduce this property to wide-ranging media outlets in order to announce the myriad of remarkable, sustainable components to the project, in the hope of acquiring a long-term lease. Publicity activities to date include an e-mail campaign to over 700 area corporate real estate brokers; bylined articles published in Building Operating Management, Environmental Design and Construction, Construction Today, and Site Prep Magazine among others; various speaking engagements; and the creation of a virtual reality movie depicting the finished project.

Rhino PR has also acted as the project manager and content writer for the complete redesign of the Hobbs Brook Management website; is currently involved in strategizing and publicizing the firm’s Corporate-wide Green Initiative; and handles the publicity for the Four Points by Sheraton Norwood, a business-class hotel and full-service conference center, owned and operated by Hobbs Brook Management.

About Hobbs Brook Management

As both owner and operator, Hobbs Brook Management LLC is committed to providing its tenants and their employees with a reliable and fully functional business environment. For leasing information, please visit www.hobbsbrook.com.